Feigin: D-League affiliate will have “serious” nickname

MILWAUKEE — While the Milwaukee Bucks have yet to finalize a host city for their future NBA Development League franchise, team president Peter Feigin believes the team will not have a cutesy nickname.

“[The D-League team] is a direct brand extension,” Feigin said Sunday on “The Neighborhood.” “…We’re going to be awfully serious about what the connection is. This will not be the [American Hockey League’s] Albany River Rats; this will not be interesting — [International League’s] [Toledo] Mud Hens. This will be…something that’s true and authentic.”

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The Bucks have set a soft deadline of mid-September for when they’d like to name a finalist for the affiliate’s host city. It would then go to the NBA for league approval, which is a streamlined process based on the number of times they’ve gone through the process before. By the 2017 season, the Bucks hope to have that team fully functioning as their D-League franchise.

Feigin said there are no team names currently in discussion for whichever city ends up hosting the Bucks’ affiliate, but joked that they’re running out of time to think of one.

There are now three finalists in the running for Milwaukee’s D-League affiliate, and although Feigin didn’t specify, the likely candidates are Oshkosh, Racine, and Sheboygan.

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