Feigin: naming rights for Bucks arena down to 6-7 prospects

LAS VEGAS — Milwaukee Bucks president Peter Feigin revealed on Sunday that the naming rights for the new arena were down to six or seven legitimate prospects.

Feigin joined Eric Rogers on “The Neighborhood” in an exclusive Zone interview to discuss everything from free agency moves to seating arrangements for the new arena coming to downtown Milwaukee. The current name in place for the arena and entertainment district is the “Wisconsin Sports and Entertainment Center.” Feigin says that’s simply a placeholder which will be replaced once a deal is reached.

The difference between this arena deal and ones around the league is that the Bucks will be selling naming rights to the entire entertainment district as part of the $1 billion-plus project.

Feigin noted that three large Wisconsin-based companies were in contention for naming rights to the arena and entertainment district. While Feigin couldn’t release the names of those companies, a Milwaukee Business Journal article from Jan. 2015 shows the largest companies within the state.

  1. Johnson Controls, Inc. — $42.83 billion in revenue
  2. ManpowerGroup — $20.76 billion in revenue
  3. Kohl’s Corp. — $19.02 billion in revenue
  4. Oshkosh Corp. — $6.81 billion in revenue
  5. Rockwell Automation Inc. — $6.62 billion in revenue

No timetable was given for when naming rights would be sold